The Core Report

The Core Report provides Rochester WordPress administrators with news and resources every month. You’re receiving this because you have administrative access to a University of Rochester WordPress site.

Letter from the editor

The space between the clicks

So much of good design isn’t about what users notice—it’s about what they don’t notice. The moments of ease, the intuitive flow, the way a page just works without friction. It’s in the margins, the white space, the structure that guides without overwhelming.

As we continue refining Rochester Core, we’re thinking just as much about what we remove as what we add. Cleaner layouts, smoother interactions, and experiences that feel effortless. Because in great design, what’s between the clicks matters just as much as the clicks themselves.

Take a moment to explore your own site—where could simplicity make things clearer? Where could a small adjustment create a smoother experience? Let’s keep making the web better, one thoughtful space at a time.

Rochester Core theme updates

Rochester Core in action

Rochester Core runs on over 100 University WordPress sites—serving a wide variety of audience needs and business goals.

Industry insights

This month’s industry insights are all about content strategy—crafting digital spaces that are intuitive, engaging, and empower users to achieve their goals effortlessly.

 💡 Quick tip: Start with your audience

Understand who you’re writing for and what they need. Tailor your content to address their goals, questions, and preferences.

Help shape the future of University websites

Marketing and Communications would like your feedback on how University of Rochester websites are managed and updated. Please complete our short, confidential survey by Monday, February 10.

Building better with Rochester resources

Access tools and guidance to create work that reflects the excellence and identity of the University of Rochester.